CREATIVE DIRECTOR, HEAD OF CONTENT, SENIOR COPYWRITER
Creative Director and Head of Strategic Content with 15+ years of experience shaping bold, insight-driven campaigns for global brands, advertising agencies, and global media companies including Everlane, Ford, Unilever, Sephora, Procter & Gamble, American Express, and Condé Nast Digital. I bring a high-velocity mindset, test-and-learn ethos, and a belief that the best ideas blend strategic clarity with storytelling soul. Overseeing high-performing teams, my work translates deep customer insights into culturally resonant stories that perform—across platforms, screens, and formats.
As a former magazine editor and digital media entrepreneur, I bring a unique lens to storytelling—rooted in editorial craft but fueled by data and technology. I’ve led omnichannel campaigns spanning digital, video, social, mobile, OOH, and experiential—often powered by AI and real-time performance analytics.
I lead content strategy and creative innovation at scale—driving growth through AI-assisted storytelling, modular content systems, and algorithmically-optimized experiences. Whether building brand equity or driving e-commerce performance, I align brand voice with customer behavior using predictive insights, automation, and experimentation frameworks.
